How to Build Your Own Digital Real Estate Using SEO Techniques
Digital real estate is becoming more and more popular nowadays. Digital real estate usually works just like the real estate that most people know. In simpler terms, digital real estate involves creating or purchasing domains and websites then using them for various purposes, from starting a blog to selling things online. Many people earn a lot of money through websites, and this is the reason why more and more people are gaining interest in this idea.
However, traffic is the main reason why most websites create their own following and therefore generate income. If people do not view or visit websites, then they will not be able to get the following that they need to make money. Websites generate income with traffic using methods such as placing ads on web pages and/or affiliate marketing, where a website earns a commission for every purchase of a product that is promoted or shown in that website.
Traffic is the lifeblood that keeps websites alive, and therefore those who are interested in owning a website need to learn the basics of generating traffic so that they could make money with their digital real estate. Luckily, there are several ways to generate traffic to your website organically with the help of search engine optimization or SEO for short.
What is search engine optimization (SEO)?
But before knowing the tips on how to grow your digital real estate, let’s get to know first the basics of SEO. Basically, search engine optimization or SEO is the process of increasing the ranking of a website on a search engine such as Google or Bing. To further simplify this, the goal of SEO is to make sure that your website will appear on the first page of the search results when you search in Google. Without SEO, there will be no organic traffic for your website and therefore your website will lose its value over time.
Search engines rank websites based on their relevance and authority on a certain topic, keyword, location, or a combination of all three. With that being said, here are tips that every website owner could follow to build their website’s relevance and authority.
- Create relevant content
When it comes to generating your website’s traffic and boosting its ranking in the search engine page, content is always king. With that in mind, you should focus on writing content that is both relevant and high-quality. This can be done by writing articles and blog entries although adding other types of media such as videos could also help. You can also target a specific keyword for your web page. Keywords are a set of words that are helpful when looking for certain information on search engines like Google.
You can place keywords in many parts of your web page. You can place them on the URL, on the title of the webpage, and the body of the webpage. For best results, insert the keyword in the body of your webpage a few times. Make sure as well that you use only one keyword per web page.
- Update your content regularly
Content is highly crucial in defining the authority and relevance of a website on a topic or keyword. There are also instances when content becomes outdated. Therefore, ensure that the content on your web pages are updated on a regular basis so that your website could remain relevant and authoritative. This way, you could maintain or even increase the traffic of your website, which helps you generate income.
- Make your metadata relevant to the website
Metadata shows information about the content of your web page. It is important to regularly review and update your website’s metadata on a regular basis as your site undergoes some changes. Just like content, the metadata of your website could become outdated, which makes updating very important.
In SEO, a website’s metadata will mostly show up in the search engine as a short description, usually less than 200 words. You can write at least two full sentences for your description metadata and give search engines the option to use them, even if they would not always have to.
- Make your website link-worthy
Make sure to create relevant links for your website within the text instead of using vague descriptions like “click here” links. For this, you may write the description of the destination of the link. It is best to use descriptive links by connecting keywords, which improves SEO and adds value and relevance to the reader of your website. This also includes people who have disabilities or use screen readers to access websites.
- Use alt-tags with video and audio
When using video and audio on your website use alt-tags or alternate text descriptions for them. They do not only help with people who use screen readers but they also help search engines locate your website and rank it accordingly.
In conclusion, there are many ways to generate traffic for your website and build your digital real estate. There are several tools which could help improve the SEO of your website, which is certainly helpful if you want your website to earn income.